Coshocton, Ohio was once a thriving American town, nicknamed “The Made in the USA City.” Industrialized in the 19th century, Coshocton grew into a manufacturing hub in the 20th. For decades, factories abounded, employing blue- and white-collar workers alike. But, American manufacturing changed in a new globalized economy and the factories began to close. By 2010, unemployment had reached 15.4% and the residents had changed its nickname to “Crowtown.” From the 19th to the 20th century, Coshocton grew from a trading post into a modern industrial town. The question now is, how will it survive the 21st?